I've spent the last year talking to college coaches, parents, athletes and tournament directors about what's broken in girls flag football recruiting. The answers were remarkably consistent across every group.
Here's what I heard.
From coaches: "We want one central location where we can find verified athlete data and film." Eleven of twelve coaches surveyed said they want a verified data and video platform for girls flag football recruiting - and not one of them had access to anything close to it.
The workaround coaches are using right now: highlight reels on Instagram, cold emails from families and word-of-mouth networks that only reach as far as someone's personal connections. For a sport growing at 60% year-over-year, that infrastructure is unsustainable.
From parents: The burden of self-promotion falls entirely on families. Parents are managing social media accounts for their daughters, compiling highlight packages, cold-emailing coaching staffs and paying for exposure opportunities with no way to verify whether the right people are actually watching.
The families who get their daughters seen aren't always the families with the best athletes. They're the families with the most time, the most resources and the most connections. That's not a recruiting system. That's a network advantage dressed up as one.
From athletes: The athletes themselves often don't know what coaches are looking for, how to present themselves or whether the exposure they're getting is actually reaching decision-makers. The absence of a standardized evaluation format means there's no common language between what athletes are doing and what coaches need to see.
The structural problem: Every recruiting platform that exists was built for tackle football and retrofitted for flag. The position groups are wrong. The evaluation metrics don't translate. The infrastructure assumes a sport that girls flag football is not.
This isn't a technology problem. It's a design problem.
Flag Prospect Series was built from the ground up - for this sport, for these athletes, for the coaches who are trying to recruit them. Standardized athletic testing. Position-specific drills. Verified film. A proprietary performance score that coaches can configure to their own program's priorities.
The sport has outgrown its infrastructure. We're fixing that.
